Job Description
Job Title: Head of Marketing
Reports To: Chief Executive Officer
FLSA: Exempt
Number of Openings : 1
Location: State College, PA
or New York, NY
About AccuWeather AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather's proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.
Position Summary Reporting to the Chief Executive Officer with direct access to the Executive Chairman and Founder, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.
The Head of Marketing will be responsible for overseeing, planning, organizing, staffing and executing all marketing activities. This includes advertising and promotional campaigns, websites, branding strategies, marketing of new products and services, public relations, event marketing, social media, and CRM programs. The Head of Marketing will play an important collaborative role working cross functionally with members of the Executive Team. This person will have the key responsibility for developing consistent messaging and training to increase the effectiveness of sales efforts, partnerships, and channels.
Key Responsibilities and Duties - Develop cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels to deliver on brand promise across AccuWeather's portfolio, including:
- Digital Media Advertising and Partnership Acquisition
- Enterprise Solutions (AccuWeather for Business)
- TV, Radio, Newspaper Businesses
- The AccuWeather Network
- Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data, segmentation, and journeys
- Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency and consistency across:
- Advertising
- Owned and Earned Digital Demand Generation
- PR & Corporate Communications
- Event Marketing
- Promotional Programs
- Sales Collateral and RFP responses
- Partner with cross-functional leaders across sales, business development, product development, and IT to drive successful new product launches
- Improve marketing programs to support AccuWeather's critical partnerships to increase brand reach
- Improve the presence and influence of Executives and Board Members to help support brand and reputational objectives through content marketing and thought leadership strategies on appropriate social channels across business lines
- Identification of trends and innovation
- Manage vendors and agencies and coordination with internal staff functions
- Develop and prioritize plans for international expansion and growth
Qualifications - A Bachelor's degree in Marketing or a similar field or equivalent combination of education and experience is required. An MBA in Marketing is preferred.
- Demonstrated experience growing a brand and helping maximize company revenue
- Strong creative insight and ability to inspire others to share his/her creative vision
- Proven ability to work with and influence executives at the highest levels
- Hands on leader that is willing to roll up their sleeves and get involved in the details
- Deep understanding of and substantial experience with Digital Media required
- Ability to assess talent and build high-performing teams a must
- Previous experience leading a successful and creative marketing team
- Demonstrated ability to put strategic vision into motion with a bias for action
- Experience with analytics and measurement methods, and the ability to use market research and analysis to drive and support strategic decision making
- Proven ability to develop advertising and promotional programs and campaigns
- Must have strong communications skills both oral and written
- Must have experience in the PR and communication space - managing outside Agencies of Record is beneficial
Pay Transparency: State College, PA: $200,000 - $210,000 + annual bonus opportunity
New York, NY: $245,000 - $255,000 + annual bonus opportunity
Benefits - Comprehensive healthcare and dental benefits.
- 401(k) retirement plan with 50% company match.
- A collaborative work environment
Commitment to Diversity AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success. AccuWeather Careers
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